Question: Case Study # 1 0 - Shouldice Hospital Limited ( Lovelock , p . 5 0 7 ) . Read and Review the case study.

Case Study #

10 -

Shouldice Hospital Limited

(

Lovelock

,

. 507) .

Read and Review the case study. Then, in

5 - 7

pages, discuss your assessment of Shouldice Hospital's marketing challenges, presenting your ideas for how the hospital can best manage those challenges. In developing your discussion, you should consider the following questions:

How did Shouldice Hospital incorporate market research into its service offerings?

Who are Shouldice Hospital's primary customer groups? What are their principal needs and preferences?

How were staff involved in assuring that the patient experience would be at its highest levels?

How was Shouldice Hospital able to market its comparative advantages against local and national competition?

How did the hospital deal with capacity issues and plans for further growth?

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