Case Study $1$

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In this participation activity, we will conduct a brief case study analysis. Please read the case in the main textbook. Case Study $2-1$: Amazon Go: How Far Can It Go$?$ and answer the following question$($s$).$

$1.$ Describe how Amazon Go is positioned $($or not positioned$)$ to resist each of Porter's Five Forces. $($You can use charts or bullet points to organize your arguments$).$

$2.$ Describe the business strategy and IS strategy of Amazon Go$.$ How closely are they aligned with each other?

$3.$ Let us imagine the future of Amazon Go$.$ If you were the CEO of Amazon, to what extent would you expand Amazon Go$?$ What is the future goal?