Case Study $17$:

A company observes that their website's average session duration $is4$ minutes. $If$ they record $3,000$

sessions $in$ a month, calculate the total session duration $in$ hours. $If$ their target $isto$ have $at$ least $250$

hours $of$ total session duration, did they meet the target?

Hint: Multiply the average session duration $by$ the number $of$ sessions and convert $to$ hours $to$

find the total session duration. Compare the calculated duration $to$ the target.

Answer:

Total Session Duration Calculation:

Average Session Duration:

minutes

Number $of$ Sessions:

Total Session Duration $(in$ minutes$)=$ Average Session Duration $*$ Number $of$ Sessions

minutes

Total Session Duration $(in$ hours$)=$ Total Session Duration $(in$ minutes$)\frac{?}{?}60$

$=$dots Case Study $17$:

A company observes that their website's average session duration $is4$ minutes. $If$ they record $3,000$

sessions $in$ a month, calculate the total session duration $in$ hours. $If$ their target $isto$ have $at$ least $250$

hours $of$ total session duration, did they meet the target?

Hint: Multiply the average session duration $by$ the number $of$ sessions and convert $to$ hours $to$

find the total session duration. Compare the calculated duration $to$ the target.

Answer:

Total Session Duration Calculation:

Average Session Duration:

minutes

Number $of$ Sessions:

Total Session Duration $(in$ minutes$)=$ Average Session Duration $*$ Number $of$ Sessions

minutes

Total Session Duration $(in$ hours$)=$ Total Session Duration $(in$ minutes$)\frac{?}{?}60$

$=$dots Case Study $18$:

$Ane-$commerce store wants $to$ increase its average order value $(AOV)$ from $$45to$ $$60.If$ they currently

process $1,000$ orders per month, calculate the increase $in$ monthly revenue. Additionally, $if$ their monthly

marketing spend $is$ $$5,000,$ calculate the Return $on$ Marketing Investment $(ROMI)$ for the increased

revenue.

Hint: Multiply the initial and new AOV $by$ the number $of$ orders $to$ find the initial and new

monthly revenue. Subtract $to$ find the increase. Divide the increase $in$ revenue minus the

marketing spend $by$ the marketing spend and multiply $by100to$ find ROMI.

Answer:

Increase $in$ Monthly Revenue:

Initial AOV: $

New AOV: $$.$

Number $of$ Orders per Month:

Initial Monthly Revenue $=$ Initial AOV $*$ Number $of$ Orders

$=$ $

$=$$

New Monthly Revenue $=$ New AOV $*$ Number $of$ Orders

$=$ $

$=$$

Increase $in$ Monthly Revenue $=$ New Monthly Revenue $-$ Initial Monthly Revenue $=$

$

$

$=$ $

ROMI Calculation:

Monthly Marketing Spend: $

$$ Increase $in$ Monthly Revenue: $$

ROMI $=(Increasein$ Monthly Revenue $-$ Monthly Marketing Spend$)\frac{?}{?}$ Monthly Marketing

Spend $*100$

$=\frac{1}{\text{\$}}$

$*100=$

$\%$ Case Study $19$:

A marketing team runs a campaign that achieves $an$ engagement rate $of20\%.If$ the campaign reached

$80,000$ people, calculate the number $of$ people who engaged with the campaign. Additionally, $if$ their

target was $to$ have $at$ least $15,000$ engagements, did the campaign meet the target?

Hint: Multiply the total reach $by$ the engagement rate $to$ find the number $of$ engaged people.

Compare the calculated engagements $to$ the target.

Answer:

Engagement Calculation:

Total Reach:

Engagement Rate: $\%$

Number $of$ Engaged People $=$ Total Reach $*$ Engagement Rate

$=$dots,$1*dotsCase$ Study $20$:

A company had $an$ initial Customer Lifetime Value $(CLV)of$ $$250$ and increased $itby30\%$ through $a$

loyalty program. Calculate the new $CLV.If$ their Customer Acquisition Cost $(CAC)is$ $$70,$ determine $if$ the

new $CLVto$ CAC ratio $is$ better than the initial ratio.

Hint: Multiply the initial $CLVby1$ plus the increase percentage $to$ find the new $CLV.$ Divide the

initial and new $CLVby$ CAC $to$ find the ratios and compare them.

Answer:

New $CLV$ Calculation:

Initial $CLV$: $

Increase Percentage:

$\%$

New $CLV=$ Initial $CLV*(1+$ Increase Percentage$)$

$=$ $

$=$$

$CLVto$ CAC Ratio Calculation:

Initial $CLVto$ CAC Ratio $=$ Initial $CLV\frac{?}{?}$ CAC

$=$ $

$

$=$

New $CLVto$ CAC Ratio $=$ New $CLV\frac{?}{?}$ CAC

$=$ $

~~Case Study $21$:

$An$ online retailer tracks their customer behavior and finds that their repeat purchase rate $is40\%.If$ they

have $5,000$ customers, calculate the number $of$ repeat purchasers. Additionally, $if$ each repeat purchaser

spends $an$ average $of$ $$150$ annually, what $is$ the total annual revenue from repeat purchasers?

Hint: Multiply the repeat purchase rate $by$ the number $of$ customers $to$ find the number $of$

repeat purchasers. Multiply the number $of$ repeat purchasers $by$ the average annual spend per

repeat purchaser $to$ find the total annual revenue.

Answer:

Number $of$ Repeat Purchasers:

Repeat Purchase Rate:

$\%$

Number $of$ Customers:

Number $of$ Repeat Purchasers $=$ Repeat Purchase Rate $*$ Number $of$ Customers

$=,*,=$

Total Annual Revenue from Repeat Purchasers:

Average Annual Spend per Repeat Purchaser: $$.$

Total Annual Revenue $=$ Number $of$ Repeat Purchasers $*$ Average Annual Spend per

Repeat Purchaser $=.$ $ $=$ $$.$