Case Study $1($CST$)$ Coffee Andradas Case Study

$1$ perform a strategic analysis of the Company from the ASSIGNED CASE STUDY taking into consideration: a$)$ segmentation, b$)$ consumer change, c$)$ competitive responses and d$)$ prioritisation of limited resources $($e$.$g$.,$ the "four principles" from the textbook$).$

$2)$ Using frameworks from the unit, and being specific regarding use of the $4$Ps $($e$.$g$.,$ product, price, place, promotion$),$ what marketing strategy would you recommend for the Company from the ASSIGNED CASE STUDY?