Case Study 1

Entrepreneur John opened his first restaurant in 2008. It was called 'Refresh' with a desire to bring people really good food and really fast. He wanted to focus on using the best quality ingredients to prepare the best possible food.

In 2012 John wanted to expand his restaurant.

In that new restaurant his aim was to provide quicker, cheaper and in a way allowing people to have a faster, slicker and more enjoyable experience whilst still giving them time to enjoy the BIG burger experience.

Green issues

John also thought of the environment, sacking the dishwasher and using bio-packaging company to package their food, meaning everything could be either composted or recycled.

The impending

After its success now John wants to grow further but he is not sure how to expand or change the business.

Choose one of the following options and develop a simple business proposal that can take the business forward:

(a)Identify another location

(b)Alter pricing and promotion policies to compete with other fast-food businesses.

(c)Identify sources of finance to expand.

Once you have chosen what option to focus on you could research and present it by:

choosing and selecting appropriate information from at least two sources (primary and secondary)

preparing a simple business proposal, based on your research findings

presenting your business proposal to others

making a suggestion as to the likely success of your proposal.