Case Study 1 J & P Corporation is a US-based company that produces and sells cosmetics. They want to expand their business globally and have identified India as a potential market. However, they have encountered some cultural issues that are affecting their marketing efforts in India. For example, some of their products contain ingredients that are not considered halal, which is important to the Muslim population in India. In addition, they have found that some of their marketing messages and branding are not resonating with the Indian audience. As a marketing consultant, how would you advise J & P Corporation to address these cultural issues and successfully market their products in India? What strategies would you recommend for adapting their products, messages, and branding to better fit the Indian cultural context? How would you measure the effectiveness of these strategies?