Case study 1 - Market entry strategy: A mid-sized Italian cosmetics organization wants to expand its market share, maximize profits, reduce costs and possibly acquire new technology. It has identified Asia as an area of growth for its products, with Korea as a base, and has noted that manufacturing costs are low in that country. It wants total control over activities, and is looking for a long-term investment. It is comfortable with a high amount of risk and a large investment of capital, and is committed to staying in the new target market. What market Entry Strategy should this company use and why? Case Study 3 - Market entry strategy: A large South African mining organization wants to expand its operations into Colombia, a country in which it has no current operations. The organization wants to expand market share and diversify. It has put aside substantial resources for this venture. The organization is comfortable sharing control, and wants to make a long-term investment. It wants to expand market share rapidly. The current regulatory environment in Colombia does not favour wholly foreign-owned enterprises. What market Entry Strategy should this company use and why? Case Study 2 - Market entry strategy: A small Canadian gourmet foods company is looking to export to the U.S. for the first time. It wants to maximize profits, but does not have a lot of resources to devote to this new activity. It does not need to have control over the marketing and sales activities. It is willing to make slight adjustments to its product for the new market. It is ready to trade immediately and does not want to engage in substantial risk. As this is a new activity, it wants to be able to stop exporting quickly if the activity is not meeting its goals What market Entry Strategy should this company use and why