Question: (CASE STUDY 1) Please answer all question TRADING CARDS FOCUS GROUP A manufacturer of baseball cards, football cards, and other sport and novelty cards had

(CASE STUDY 1)

Please answer all question

TRADING CARDS FOCUS GROUP

A manufacturer of baseball cards, football cards, and other sport and novelty cards had never conducted business research with its customers. The president of the company decided that company needed to learn more about its customers. He instructed his business research department to conduct a focus group with some boys in the fourth grade.

Questions:

1. Outline what you would like to learn in the focus group.

2. What particular problems might be involved when conducting a focus group with children.

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