Case Study 1 Questions: 1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming in view of his vision for the Monastery and his vision for Mystic Monk Coffee? 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision in consideration of the mission statement? 3. What is Father Prior's strategy for achieving his vision, and does the strategy qualify as a winning strategy? What competitive advantage might Mystic Monk Coffee's strategy produce? 4. What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monastery's coffee operations? (12 marks)