CASE STUDY 1: The relationship between product characteristics, customer and supplier involvement and new product development (Kaveh Abdolmalekia, Sahar Ahmadian 2016). The main aim of organizations is value creation and survival of organizations depends upon their value creation ability. Thus, important phenomenon of management of organization is vital and complex increasingly. For effective management of each organization, the important point is integration and consistency of management systems along balanced and stable value creation (Khanshir et al., 2012). Today, relying on traditional competition leverage including increased quality and reduced cost and distinction in products and services is not adequate and in competition field, some concepts as speed and flexibility are increased and tendency to presenting new services and products is the justified reason of this approach change (Saeeda Ardakani, 2011). Development of new product is a new approach to respond environmental changes and is an introduction to enter competitive space and achieving competitive advantage in the current dynamic world. On the other hand, dynamics and complexity of new product development and interdisciplinary nature and competition of organizations with formation of manufacturing new equipment has challenged the production of new products and caused that researchers in their research have applied different approaches and achieved good findings. In the present study, new product development is discussed and we investigate the relationship between product characteristics, customer participation and supplier in development and creation of new product. Today, due to rapid growth of products and competition of market, we need products and services increasingly. Increase of population and variety of needs is one of the factors encouraging organizations to achieve new products and goods. In product life cycle, the profit of product presentation to market in maturity period is maximized. Indeed, the companies and organizations are inclined to keep their productivity in maturity stage. The challenging issue for companies is the survival method in this condition. Development of new product is a basic solution for the survival of companies in this condition and their durability in competitive market (Kmetovicz, 1998). On the other hand, dynamics and complexity of new product development and interdisciplinary nature and competition of organizations with formation of manufacturing new equipment have challenged the production of new products. Most researchers believe that development of new product is an important factor in economic wealth of a country. Unfortunately, the importance of new product development is not consistent with its success level and failure risk in new product development is high (Hosseini and Iranban, 2004). Today, relying on traditional competition leverage including increased quality and reduced cost and distinction in products and services is not adequate and in competition field, some concepts as speed and flexibility are increased and tendency to presenting new services and products is the justified reason of this approach change. Form some years, the relationship between new product and Inter- firm relationships is taken into consideration. Different key success factors are recognized on literature of new product development and most of them emphasize on the vital role of customers and suppliers. The main focus of researchers is achieving complete information and knowledge about key customers for true understanding of their problems and desires (Hippel et al., 2000). 1. Based on the research, how would you relate the relationship between product characteristics, customer and supplier involvement and new product development? (5 Marks) 2. What is the most important strategy marketing program for new economic and new growing market? (5 Marks) 3. Based on hirrel et al., 2000, The main focus of researchers is achieving complete information and knowledge about key customers for true understanding of their problems and desires. How would you identify which product characteristic is suitable for your new product in the market? (10 Marks) 4. Construct the Research Framework for The relationship between product characteristics and customer satisfaction on new product development