Case Study 1 - Things Hotels Teach Us About Tech 1)Richard Bruce Turen describes potential elements that technology gives the hotel industry to better connect with and serve the customer. Through the management of technology, he argues that hotels could so vastly transform the consumer experience of shopping for and choosing hotels that the process would never look the same. How does this article relate to Chapter 1?

2)Richard Bruce Turen describes potential elements that technology gives the hotel industry to better connect with and serve the customer. Through the management of technology, he argues that hotels could so vastly transform the consumer experience of shopping for and choosing hotels that the process would never look the same. What tools mentioned in the chapter would a hotel organization likely use in taking Turen's advice for tech management?