CASE STUDY 1

You work for GreenMet, an urban infrastructure company. It has called a public meeting to discuss a new project. The proposed development will bring jobs and a new green space which includes a sports field, childrens playground, and a picnic area with a re-invigorated natural wetland. Attracting visitors, it could also mean an increase in traffic.

GreenMets Public Relations team has set up a large, three-dimensional model of the development, and colourful photographic panels featuring an artists impressions of what the area will look like in 18 months. As community members wandered through the display area you noticed a range of reactions. Many were smiling and nodding as they pointed to various features. Family groups leant over the model, discussing it amongst themselves with animated and enthusiastic expressions. Meanwhile, a few community members stood back, not looking at the display, frowning and often folding their arms in front of them. One man turned his back completely and tapped his foot with impatience, apparently waiting for proceedings to begin.

At the start of the meeting, GreenMets General Manager, Lena, began with an overview of the project. Most of the time she looked at her notes in front of her, speaking quickly and monotonously rushing through the explanation of key considerations. As she continued, you noticed the audience shuffling their feet, fidgeting, and starting to check their phones. Lena then asked for questions. A resident who introduced himself as Pete, explained his concern about traffic. He walked around the community hall, often standing close to other audience members while he made a point. You noted that those nearby tried to discreetly lean away in their seats, when he gestured emphatically when emphasising information and raised his voice, and expanding his descriptions of possible traffic implications.

In response, Li, the projects Sustainability Manager, carefully explained traffic management and environmental strategies. Her tone was calm yet enthusiastic, and she made eye contact with audience members as she spoke naturally and without notes. She paused at key points, emphasising vital information, and pointed to relevant display images during her presentation. You noticed how the audience angled their themselves towards her as she moved around the room.

Later you reflected on the meeting and the information that was conveyed beyond what was merely said.

1. Identify one classification of nonverbal communication (from Week 3) evident in the case. Define it and use case-based evidence to explain how it is evident to you. (200 words max)

Question and answer style is appropriate

Hints:

• Provide evidence from the case to justify your discussion.