Case Study 12 Amazon Com.Inc Is the Current Information System Capable of Providing Sufficient Feedback on Implementation Activities and Performance? Can It Measure Strategic Factors? 1. Can performance results be pinpointed by area, unit, project, or function? 2. Is the information timely? 3. Is the corporation using benchmarking to evaluate its functions and activities? B. Are Adequate Control Measures in Place to Ensure Conformance with the Recommended Strategic Plan? 1. Are appropriate standards and measures being used? 2. Are reward systems capable of recognizing and rewarding good performance? Recommendation : We also want to expand geographically, increasing the number of customers and to keep improving our main competitive advantage infrastructure