Case Study 17: "Amazon.com: Supply Chain Management" (Ivey 9B18D017_P)

https://www.coursehero.com/u/file/76015843/AmazonCom-Supply-Chain-Managementpdf/?justUnlocked=1#question

1. (8 Marks Total) Explain how Amazon has created an effective and efficient operation using the following Models:
   1. 4Vs (4 Marks)
   2. VRIO (4 Marks)

1. (6 Marks Total) Create an Operational Strategic Map for Amazon.Based on the resulting operational strategic map, Should Amazon modify its business plan and operating systems to account for its increasing size and global footprint?" Explain why or why not (4 Marks Operational Strategic Map, 2 Marks Conclusion).

1. (6 Marks Total) Operational Performance Objectives
   1. What are the primary operational performance objectives at the Retail, Production/Supply and Distribution levels? Why? (2 Marks)
   2. Why might the primary operational objectives conflict at the different levels in the supply chain? (2 Marks)
   3. What trade-offs may be required for Amazon to increase its Operational Performance? (2 Marks)

1. (9 Marks Total) For each of the following supply chain levels within Amazon:

1. Retail (3 Marks)
2. Warehousing (3 Marks)
3. Delivery (3 Marks)

Answer the following questions:

1. How is the risk of uncertainty managed at this level of the supply chain? How is forecasting/demand managed? Is it effective? Why/Why not?
2. Is there sufficient Capacity at this level of the supply chain? Is it Effective? Why/why not? Please explain using a generic timing capacity strategy.
3. Given the timing capacity strategy you are proposing, in your opinion, is Amazon best utilizing economies of scale effectively at this level? Please explain Why/Why not?

1. (6 Marks Total) Purchasing and Supply Strategy
   1. Explain 3 types of supply arrangements that are used at Amazon? (2 Marks)
   2. How does its supply arrangements impact Amazon's Procurement/Sourcing Strategy? (2 Marks)
   3. How does its supply arrangement impact its operational performance objectives? (2 Marks)

1. (2 Marks- Bonus) Given what you have learned about Amazon in the case study and what you know about Amazon today, what would you consider to be 2 critical next steps in Amazon's its Supply Chain Development? Why? (ensure your response is related to the content in the class).