Case Study 2 ( 10 Marks)

GEEPAS is an electronic company that worked hard to establish a place for itself in the market. It serves more 85 countries across the globe. GEEPAS produce all kind of products ranging from entertainent products to kitchen appliances and tools.

Mr. Anas is working as head of the marketing department for GEEPAS electronics. Of course, competing with other electronic brands like LG, Samsung and other electronic dominated companies is not an easy task at all. Since they need to establish their customers trust and have their loyalty, so many steps and measurements should be in place for that.

Promotion is a very powerful tool for that. As Anas started to realize that he can do more to widen their customers base. He started to add more advertisement efforts and publicity in radios, TV and other medias. He even started face to face communication with their potential customers and offering more promotions to increase the customers base.

The whole promotion campaign will ensure that the right message will reach the customer as thecompany wants to convey. The company will also ensure that customers understand the whole message that is communicated with them. Also choose how it will reach them and getting there feedback after they recive it to help the company in their promotional effort.

Question 2

i. Describe the communication process that Anas will use to convey the product information to their customers? (4marks, 100-125 words)

ii. What outcome would you predict for the business if Anas did not succeed in his new approach to attract the customers? (3marks, 75-100 words)

iii. Examine the difference between direct and indirect promotional tools that Anas could use to promote his business. Which one will you suggest to Mr. Anas as an effective promotional tool for Geepas? . (3marks, 75-100 words)