Case Study $2(20$ marks$)$

Case Study: A fashion retailer is considering expanding its online presence to reach a wider customer base. Evaluate the potential benefits and challenges of transitioning from a traditional brick$-$and$-$mortar model to an omnichannel retail strategy.

Question: Considering the case study, analyze the opportunities and risks associated with transitioning from a brick$-$and$-$mortar retail model to an omnichannel approach for the fashion retailer. Develop a strategic plan outlining key steps and considerations for successful implementation