Question: Case Study 2 : 3 0 points As a low - fare airline, Southwest Airlines constantly focuses on ways to improve the efficiency of its
Case Study : points
As a lowfare airline, Southwest Airlines constantly focuses on ways to improve the efficiency of its operations and maintain a cost structure below that of its competition. In spring Scott Topping, the director of corporate, was approached by Aviation Partners Boeing APB regarding an innovative way to save on fuel coststhe installation of a new technology known as the blended winglet. The winglets, made of carbon graphite, were designed for the Boeing aircraft. Southwest currently had planes of this model in its fleet.
The blended winglet system was developed by APB, a joint venture between Aviation Partners Inc. and The Boeing Company. The main purpose of the winglet is to reduce turbulence, leading to higher flying efficiency. As a result, the winglets provided three important benefits that allowed the airplane to extend its range, carry a greater payload, and save on fuel consumption. The winglets accomplished this by increasing the spread of the wings trailing edge and creating more lift at thewingtips.
To complete his financial analysis, Scott had to verify potential costs and benefits as well as get the approval of the Maintenance Engineering Department, the Flight Operations Department, and the Facilities Department. However, Scott was well aware that regardless of the potential financial benefits, safety was the first priority. This process took several months due to the complexity of the project. After discussing the project with the requisite departments, Scott made the following estimates of the costs and benefits of the winglet system to Southwest:
The winglets, which cost $ a pair, could be installed at an additional cost of $ per aircraft. Installation could be scheduled at each maintenance facility to coincide with regular maintenance. As a result, each aircraft was expected to experience downtime for only one extra day, at a cost of $
After considering the short and longterm effects of the winglets, the Maintenance Engineering Department estimated that repair costs would average $ yearly per aircraft due primarily to incidental damage.
The increased wingspan was expected to allow each of Southwests aircraft to fly up to nautical miles further and to decrease fuel usage by to This meant that Southwest could expect to save gallons of jet fuel per airplane per year.
Flight Operations estimated that the additional lift capability provided by the winglets would reduce Southwests costs of using restricted runways, with an estimated savings of $ per aircraft per year.
The Facilities Department assessed the effect of the added wingspan on each of the fiftynine airports Southwest utilized in its current route structure. The department estimated that the necessary facilities modifications could be achieved at a onetime cost of about $ per aircraft.
The blended winglet project qualified for accelerated tax writeoff benefits under the Job Creation and Worker Assistance Act of With a marginal tax rate of and using a sevenyear depreciation schedule see Exhibit P below Southwest would be allowed to depreciate an additional of the project in the first year. The blended winglet project is expected to have a life of at least twenty years, at the end of which the winglets are anticipated to have a salvage value of $ Assume a jet fuel cost of $ per gallon and a cost of capital of in your analysis. Items other than fuel are expected to escalate at a rate.
Conduct the analysis on a perplane basis. Evaluate the project by analyzing the following:
a Estimate the projects annual project free cash flow FCF for each of the next twenty years, as well as the initial cash outflow.
b Calculate the NPV and IRR of the blended winglet project.
c What is the breakeven jet fuel cost for the project? What is the breakeven fuel savings in gallons for the project, assuming jet fuel costs $ per gallon?
d How sensitive is the blended winglet projects NPV to changing assumptions regarding expected future fuel costs and fuel savings? Use scenario analysis to analyze a bestcase scenario jet fuel price of $ per gallon and fuel savings of gallons per year and a worstcase scenario jet fuel price of $ per gallon and fuel savings of gallons per year
e What potential risks and benefits do you see that are not incorporated into the quantitative analysis?
f What is the impact on the projects NPV or IRR if the winglets have no salvage value?
g Would you suggest Southwest Airlines undertake this project? Explain your answer.
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