Case Study $2$: A Risk Versus Reward Approach to Market Research ASSIGNMENT QUESTIONS $1.$ What should Figginss short$-$ and long$-$term priorities be$,$ and why? How will these priorities impact the business? $2.$ What are the pros and cons $($i$.$e$.,$ risks and rewards$)$ of each of the three options Figgins is considering? $3.$ Based on your analysis, what additional insights can you provide? $4.$ Prepare a memo to Troy Figgins summarizing your analysis and including both your insights and conclusions. This document should be presented as a professional business document that Figgins could quickly share with Kings Hawaiians chief executive officer, Mark Taira.