CASE STUDY 2: Consumer loyalty and consumer buying behaviour. According to Hawkins, Best and Coney, "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impact that these processes have on the consumer and society" 1. Prepare a simple topic on the consumer loyalty and consumer buying behaviour? (2 Marks) 2. Based on your topic in question 1 (ONE), Provide your objective of study and problem statement? (5 Marks) 3. What is the significance of your study? ( 8 Marks) 4. "If the product falls short of expectations, the consumer is disappointed; if it meets expectations, the consumer is satisfied; if it exceeds expectations, the consumer is delighted Justify