Question: Case study 2 : STARBUCKS ( Product #: 9 A 9 8 M 0 0 6 , Ivey Business School, University of Western Ontario, Canada

Case study 2: STARBUCKS (Product #: 9A98M006, Ivey Business School, University of Western Ontario, Canada)
Discussion Questions:
What is Starbucks' strategy?
Given your assessment of its competitive premise, how should it leverage its resources and capabilities to achieve its growth objective?
How will you respond to McDonald's offer?
Case study 2: STARBUCKS (Product #: 9A98M006, Ivey Business School, University

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