Question: Case Study #3 BUS 162 Navigating Ikea Read the Navigating Ikea Case study from pages 365 & 366 in Chapter 10. Please prepare your answers

Case Study #3

BUS 162 Navigating Ikea

  • Read the Navigating Ikea Case study from pages 365 & 366 in Chapter 10.
  • Please prepare your answers to the questions in advance, approximately 100 words per answer.
  • Please reference all materials sourced in an APA format.

Questions:

  1. Do you think IKEAs store layout is ethical? Why or why not?
  2. What are the advantages of IKEAs store design? What disadvantages do you see?
  3. Why do you think shoppers are willing to spend so much time visiting an IKEA store?
  4. Could a small start-up retailer mimic IKEAs layout? Why or why not?
  5. Why wouldnt other larger retailers establish store layouts like IKEA? Would such a layout work for a grocery chain or a retailer such as Wal-Mart? Why or why not?

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