CASE STUDY $3$

CASE $12$: Nike, Inc.

Your analysis must:

Describe the company's current value chain $($minimum of $1$ page$)$

Identify and explain$/$justify any changes to the value chain you think are appropriate. If no changes, explain why not $($minimum of $1$ page$)$

Provide a total of four findings of fact, one from each of the following four functional areas of business:

Management

Marketing

Finance or accounting

Management information systems

Provide a full justification and recommendation for each finding of fact $($minimum of $1$ page each$)$

Not to exceed $10$ pages