Case Study 3 (Chapter 4 - factor influencing people's ability to undertake ideation) AN INNOVATIVE FIRM I J. J. Smith is a financial services business. It has decided that in order to step up its innovation activity, the company will have to change its work environment. The traditional office layout is not conducive to encouraging collaboration and exchange of ideas - two aspects that are fundamental building blocks for successful innovation. The company has decided to change the design of the workspace so that 'bumping into each other and working together happens naturally. One suggestion has been that the physical work environment might be transformed into something like an indoor theme park with cobblestone look-alike carpet, town square clock, caf and restaurant. No decision has been taken as yet and the company is keen to consider other ideas, too. A consultant has been hired to help come up with ideas. The consultant expects to make use of one or more creative problem solving techniques using staff from the company to help generate ideas that the firm might like to consider. Questions 1. What kind of problems do you think the consultant is likely to encounter in doing this? 2. How might the consultant tackle such problems? 3. Can you come up with ideas that the firm might consider