Case Study $3$ NPD Teams & Roleplay Assignment Objective: These activities is designed to enhance your understanding of the complexities involved in NPD within leading organizations, allowing you to explore the practical application of theoretical concepts through both analysis and creative roleplay. This involves analyzing a real$-$world organization's scenario related to New Product Development $($NPD$)$ teams and then engaging in a roleplay based on the case study scenario. NPD Capstone Groups will first respond to the case study in written form and subsequently submit a video recording of a roleplay that illustrates their understanding and application of the concepts discussed.