Case study #3 - Promotion Class Participation = 3 marks Many firms today are using a variety of buzz-building activities to encourage word-of-mouth communication about their products. Select a product that you are familiar with. For your selected product develop ideas for at least three different buzz-building activities. Outline the details as to exactly how these activities would be implemented. Next, rank order the activities as to which you feel would be the best and tell why you feel that way. You might, for example, think about (1) a specialty coffee shop, (2) a new cosmetic product (3) an online application (4) a new sports shoe model ete, Your answer should include: Three (3) Buzz building activities For each activity, outline the details how these should be done. Say how you will rank" them in order which you feel to be the BEST and WHY? 2) There is increasing concem about consumer privacy on social networking sites such as Facebook. How do you feel about privacy on social networks? Is allowing personal information to be available to others without a user's specific permission unethical? ( 100 words or more) When you submit - ANSWER ONLY. DO NOT COPY the questions