Case Study (3 Questions) HiDots.com is a former online shopping service and it enables customers to search for products from online and offline retailers in India. HiDots started off as a virtual database that was used to extract information from the Internet and deliver it to enterprise applications. As it progressed, HiDots started to use its database technology to create a single window marketplace on the Internet by making every item from every supplier available for purchase. Web shoppers could locate, compare and transact millions of products from across the Internet shopping malls through one window. Using the geo-location feature, a user can see where the closest HiDots locations are, the menu at each location, and even place an order that can be ready upon arrival. Also, the app provides HiDots Rewards program members with challenges" that can earn them additional stars" the chain's name for its rewards points toward free food and beverages. Geo-location data can be highly valuable for companies that are looking to deliver an omni-channel experience. When customers sign up to use a product or app, often times this app will ask permission to access the user's navigational apps. This lets the software know where exactly the user is located when they're using the app. * HiDots.com can be considered as: O E-distributor E- Portal E-procurement firm Market creator HiDots wants to determine the size of the Web site's audience, which metric does help accurately? * Page views O Unique visitors Hits Reach HiDots.com has 100 million visitors a month, and a visitor makes an average 5 page requests per visit, there will be entries in the transaction log each month. * O 5 million O 100 million O 500 million O 1000 million