Case Study $3$ Valley Airways $1.$ How comparable are the two different methods? In what ways are they similar? In what ways are they different? $2.$ What are the positive and negative aspects of each approach that Jack should consider before recommending a course of action for Valley Airways? $3.$ What aspects of service quality does each approach address well and not so well? $4.$ Considering the two methods outlined, what types of validity would you consider to be demonstrated by the two approaches to measuring quality? Defend your position. $5.$ Which of the methods should Jack recommend? Why?