CASE STUDY 3 Your client is a brand that sells college preparation coaching Currently, the dient uses an informational strategy to position itself in the market, and its consumer research shows that this positioning is an effective way to market its services to the parents of prospective college students. But the client wants to begin marketing directly to the young people who will use its services in order to do that, it must change its brand positioning strategy What other positioning strategies could the brand use and which do you recommend? (Remember to explain this strategy and why you recommend it.)