Question: Case study #4 Beyonce's Beehive - Honeybees and Killer Bees in Love with Their Queen (p. 265 - Chapter 7 Case Study) Could the fanaticism

Case study #4 "Beyonce's Beehive - Honeybees and Killer Bees in Love with Their Queen" (p. 265 - Chapter 7 Case Study)

  • Could the fanaticism of the most enthusiastic fans of Beyonce cause other fans on the Beyonce fan spectrum to be less public about their support? How could a celebrity and his or her marketing team deal with this conundrum?

  • How can Behive help Beyonce's marketing?

  • Can there be any possible negative impact of Beyhive's on Beyonce (the brand of the case study)? Discuss (discuss the why/why not as well).

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