Case Study $7$: The Commodization of Starbucks $($p$.564)$

How has Starbucks$$ mission and enterprise strategy contributed to the company$$s success?$$ Is its approach to social responsibility viable during tough economic times?

What are the greatest challenges in the broad environment that Starbucks is facing as the US market becomes saturated?$$ Has the company cannibalized itself?

How can Starbucks prevent its product from being commoditized?$$ Is it too late?

What strategies should Starbucks implement in light of new competitors such as McDonalds?$$ Is McDonalds a real competitive threat?

Was the decision to fire CEO Jim Donald wise?$$ What are the pros and cons of changing senior managers?

Has Starbuck$$s lost its competitive advantage?$$ How could Starbucks make its competitive advantage sustainable over time?

What do you think of the company$$s transformation agenda?$$

In light of failing US performance, should Starbucks focus on international operations?$$ Why or why not?