Case Study A ABC research

ABC is a marketing consultancy, offering its services across the lifecycle of sales and marketing with unique end-to-end solutions. ABC recently carried out research in-house on cryptocurrency. This is to gain an initial understanding of how this is perceived in the market.

Following results were found:

• 18% of the employees have already invested in at least one cryptocurrency
• More than 30% of the employees were interested in investing in a cryptocurrency
• Out of all interested employees, 65% were aged between 30 to 40
• Total future investment by all interested employees was calculated to about $1 million.

Question - Looking at the results of the research, what does this tell you about the potential market needs and market size? You may also perform additional research on cryptocurrency if needed.