Question: case study A traditional family drinks firm has been developing slowly and built up a strong reputation, but control has now passed to the next

case study

A traditional family drinks firm has been developing slowly and built up a strong reputation, but control has now passed to the next generation and they want to look at possible expansion for the firm. The new marketing director made the following statement:

'We have a strong family image and our products are trusted, but we are considering changing our production strategy. We have normally just produced the flavoring and let others bottle it and take the risks of selling to the public. After considerable market research we have decided to launch our own brand of soft drinks. Initially, these will be: a cola flavor, lemonade and ginger beer. If these are successful then others are planned.'

2.Outline the market research the company is likely to have undertaken.

(please I need enough explanation about the question above No.2)

thank you

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

Your client is a self-employed attorney who is considering the purchase of a $65,000 automobile that \Viii be used 80% for business. a. What depreciation method and recovery period are used under...

Rose corporation manufacturing and selling sell phones. The corporation is aimimg to prepare the budget for next year quarter. The following information are given: The companys sells products for SR...

The marketing mix - case study A traditional family drinks firm has been developing slowly and built up a strong reputation, but control has now passed to the next generation and they want to look at...

please I need a detailed explenation from an expert perspective view The marketing mix - case study A traditional family drinks firm has been developing slowly and built up a strong reputation, but...

Activity 2 The marketing mix - case study Read the case and answer the question given at the end A traditional family drinks firm has been developing slowly and built up a strong reputation, but...

A traditional family drinks firm has been developing slowly and built up a strong reputation, but control has now passed to the next generation and they want to look at possible expansion for the...

The number of independent elastic constants for a linear elastic isotropic and homogeneous CE 2010 a. 4 material is b. 3 c. 2 d. 1

Determine the values of I and n where PP =CP or PP > CP Given the cash flow series and interest rate as follows: CASH FLOW SERIES a) $200 semiannually for 10 years b) $100 Monthly for 4 years c) $400...

On a California tax return, what expense below would be allowed as an Investment Expense to adjustments to federal itemized deductions? Group of answer choices IRA Annual Fee of $ 2 5 State Tax...

week 6 discussion 1 american history 111 What happened for the U.S. in the 1960s that caused this decade to continue to reverberate for decades thereafter including arguably up to the present day

Message Strategies: Refusing Routine Requests [LO-4] Read the following document and (a) analyze the strengths and weaknesses of each sentence and (b) revise the message so that it follows this...

Message Strategies: Making Negative Announcements; Communication Ethics: Distinguishing Ethical Dilemmas and Ethical Lapses [LO-4], Chapter 1 The insurance company where you work is planning to raise...

The snack maker you purchased six years ago is obsolete technology. We do not seem to have relevant replacement parts in our inventory. You may check with the dealer from whom you purchased it.