Case study about Beneteau boating company:

When studying the global segment, firms should recognize that globalization of business markets may create opportunities to enter new markets, as well as threats that new competitors from other economies may also enter their market. In terms of an opportunity for automobile manufacturers, the possibility for these firms to sell their products outside of their home market would seem attractive. But what markets might firms choose to enter?

In light of threats associated with participating in international markets, some firms choose to take a more cautious approach to globalization. For example, family business firms, even the larger ones, often take a conservative approach to enter international markets in a manner very similar to how they approach the development and introduction of new technology. They try to manage their risk.76 These firms participate in what some refer to as global focusing. Globalfocusing often is used by firms with moderate levels of international operations who increase their internationalization by focusing on global niche markets. This approach allows firms to build onto and use their core competencies while limiting their risks within the niche market. Another way in which firms limit their risks in international markets is to focus their operations and sales in one region of the world. Success with these efforts finds firm building relationships in and knowledge of its markets. As the firm builds these strengths, rivals find it more difficult to enter its markets and compete successfully

write a General environment analysis for Beneteau boating company about Global Trends, how is the company utilizing it

Example:

Currency exchange rates

Free-trade agreements

Trade deficits