Case Study above and Opportunity Identified below:

Richy Caf app to get customers' orders and payment for coffee and pastry on-the-go - Market development

Developing an exclusive app for the store chain so the customer could make their

order and get the coffee and meal to-go accessing new market of customers who

don't have time to stay in-store for a coffee.

Part A

Q1) Using the case study and the opportunity identified, explain a forecasting technique you will use to forecast the profits for the following 3 years.

Q2) Using the selected opportunity, describe Richards new marketing mix.

Q3) Using the selected opportunity, identify the relevant legislation, codes of practice and national standards.

Q4) You are working in the marketing team of Richy Cafe'; develop an email to Richard and the marketing manager, explaining the opportunity to seek feedback, and include the following:

• Briefly explain the opportunity.
• Viability analysis.
• Forecasted revenues and profits.

Part B

Q1) Make a presentation to stakeholders including the below points:

• Briefly explain themarket size.
• Identify the consumer's segment.
• Briefly explain the opportunity.
• The new competition and the new
• Consumer segment targeted if relevant.
• A viability analysis.
• The forecasted revenues and profits.
• The resources needed.
• Operational changes required.