CASE STUDY: ALIBABA ASSIGNMENT INSTRUCTIONS OVERVIEW Each student should review the case information as provided in the course text, and based on the results of that review, create thoughtful, comprehensive responses to the case study prompts provided within the assignment. INSTRUCTIONS Incorporate direct results of your analysis into your case study prompt responses Cite specific examples to support your position Consider the firm and its challenges holistically when crafting your response Use proper grammar, spelling, and APA format if appropriate At least 350 word count minimum is required

ALIBABA GROUP: RIVALS AT THE GATE? .... ....... . ............ WIN WO. -a. MIR US-VIRU. IN .-- -* . . . dia......... NEW ........ .. FI he . FR ww T. CE .... . . -* - -" .- ... Bureka.sk inte. ... + ... S.SE W.V. C. IR 4+ w . . wwws -KL YE SRL NEVER ApS -.- 1 .... . . ::.. Hew... . ... ..SA.... 9. . . - .4i . ... LE ....... ............. ...' ... ........ AL ........ : ... ... . . .. . WINS VEN... v Red In 21. - TERS ARRERA W... - r. . VENTAR, STRA .. PETITEESEERIMINE r' . . V.T.I. I.E...R Sawal LEREN. HE ..... - HIERI PS ... F. VITO .............. ... S ---------- S. SEES. IN RELIER IS. wa 1. SY WWE THIS PAYER ..... TIEVES IT.THE ---- ILL... el. --................ was RI s. .............. ........... * . ..... ... NARUM FESTY E 1.4 11: """""""""""". a." .............. IT" SVENSIVE La... SITYISVIII- SITU" TARIM CHI . S -... 4 - 11 Water . .... 2. - . . -: 2. ... IN ......... .... P. . MA tel. ...... AL ... ht . I...... IL!: ra 18 W ... IR das . VI -TM34 - w DI: .. N1119 TUN 1349 . WA 2500 1321 ST . ta 3 T! 1 . www. TE I WIWITI 1:51 L. . ..W.. W!!! a : '' EN ESTE - wide. .. -- . I. ... SPECIAL ---.-.-. akaw LE ..... AF... ... VET S.awna. . TH...... .. .. IS SERIE * * * *** ** - R! WA MENU ARA w ... PS NV44 V.VN ! We me RESUME : with the ability to control merchant Placement. wakture better platform placement.SAIC mysteriously remere its formal accusation. We feel vindicated." stated a spokesperson on bebalf of Alibaba Group For some time Taoban Marketplace has dealt with a revances hinging on the alleged presence of construir goods. This spat berween a Chinese government agency and a Chinese based corporation was distinctive. Xinhua News Agency described this event as the most Teste confrontation stucentic government and an enterprise in the era of the Internet conomy Clincselystanders lypothesized that this kind of convernment belor cotid forecast further harassment for Alihan. The source of heckling is postulated to arise from China's duill Cowon intellectual properly prolection in its eller to retuul Le couping up complion and reducing rence on cheap laboreports, and thicker spending pers! While this was not the first instance of discard herecer a weight carpormtion and the Chinese greumers, Ali's defenshe positioning is unique. Alibula drives Chinese e commerce su significanty that any major persecution would lead to a setback to the Chinese economy Alilla maintain de political collections in the Chinese government because government agencies have a resta interest in the fir's NYSEste listina Exposure to International Competition Il Comic WeBay un Aldo Alibaba's lunes and global else reign supem. While iwe, and ethngs intimtaring for U.S. Arints this does not mean ther the company will easily penctrite US...commerce territories. Alihina's brand recognition within the United States is relatively low in comparison to lay and Amazon. Similar. US.e commerce and Internet companies li il extremely difficult to comfortably positiones in Chinese mets It is likdy that the competing firms will dominate their respective domains. The competitive arena for Alihoha Croap and U.S. hrands, such as cRag and Amazon, is depected to take place outside their homeland. Coreign dess loping markets like Africa and Suut America will probably become the large. Lippal regions where these competes will contient cach other Until an Ero on the US. NYSC. Nabals Group had exclusively centralized ils costations within China. The Chinese goverment acts as a supportive proponent of domestie coney that has potential to grow into a global player in the tech industry. The Chinese goernment has put certain policies in place to promote local finns, protecting them from foreian comperition. Recent Alibaba acquired Sina Weibo, 2.ocal platform lise Twitter, as a move into Chinese social networking. Alibaba was able to move into the social media business because global leadas such as Fa:boo weee noluitted in China. Alibaba is elfectively in all chantious landicap with the Ahsence of outside competition. A pamilel to this proceste clition of the social media marker lies in online viden content as weil. For instance, YouTube is based in China, which might allow Albul to eller lite makes at its own leisure." The most important in cultion provided to Alibaba Group.ay. lies in the. While US. lns are bolestived from entering the Chinese commerce market. The Chinese cernment makes it difficult on purpose. cHays operations were overshadowed by the growing success of Alibaba's Taobao Marketplace. Amazon is still persistently engaged in efforts to penetrate the Chinese Maket 11e company has not cal much detrimental citention, but it is top chesized that this is due to its lack of ieces. 6 C251 Looking Ahead Stemnining from ambitious entrepreneurial dreams out of his modest Honezioa apartment, Jack Mas Alibaba was born. Through the evolution of its core businesses and bustling expansion into tow.complementary els via external aquisition. Alibaba Group commands a vast een system otsinesses in the appraisal of Alibaba's performance. we see a company that andere ponentially within 15 years dominating the Chinese market and launching the biggest ITO in world history. Cimenti, the company is facing a writy of pressures and threars. In the domestic domain.campetition is mounting tost. Opant verring a at . . outside China, Alibaba has increased its exposure to foreign competitors. Undoubtedly, the company's prosperous growth has been assisted by China's Restrictioxcipi policies lilla's presence in the US stock image and adherence to SEC ads inevitably lerves the company more transparent and winterble as compared sa domestic Chinese companies as well as foreign comparition. Despite the past success of Alibaba, the future of his Chinese e comecegint ensis unpredictable. While Alibula is equipped with many resources to pursue growth and success increasing competition in the domestic and internationalkets will continue to make the compan's growth more difficult. Time will tell with Alibaba will be able to achieve succes in the unique markers of the wodd. Iwbre, a close look al global comuneve in. UVULD and playeusivulved indicated to success will depend upon redus aux goodles ALIBABA GROUP: RIVALS AT THE GATE? .... ....... . ............ WIN WO. -a. MIR US-VIRU. IN .-- -* . . . dia......... NEW ........ .. FI he . FR ww T. CE .... . . -* - -" .- ... Bureka.sk inte. ... + ... S.SE W.V. C. IR 4+ w . . wwws -KL YE SRL NEVER ApS -.- 1 .... . . ::.. Hew... . ... ..SA.... 9. . . - .4i . ... LE ....... ............. ...' ... ........ AL ........ : ... ... . . .. . WINS VEN... v Red In 21. - TERS ARRERA W... - r. . VENTAR, STRA .. PETITEESEERIMINE r' . . V.T.I. I.E...R Sawal LEREN. HE ..... - HIERI PS ... F. VITO .............. ... S ---------- S. SEES. IN RELIER IS. wa 1. SY WWE THIS PAYER ..... TIEVES IT.THE ---- ILL... el. --................ was RI s. .............. ........... * . ..... ... NARUM FESTY E 1.4 11: """""""""""". a." .............. IT" SVENSIVE La... SITYISVIII- SITU" TARIM CHI . S -... 4 - 11 Water . .... 2. - . . -: 2. ... IN ......... .... P. . MA tel. ...... AL ... ht . I...... IL!: ra 18 W ... IR das . VI -TM34 - w DI: .. N1119 TUN 1349 . WA 2500 1321 ST . ta 3 T! 1 . www. TE I WIWITI 1:51 L. . ..W.. W!!! a : '' EN ESTE - wide. .. -- . I. ... SPECIAL ---.-.-. akaw LE ..... AF... ... VET S.awna. . TH...... .. .. IS SERIE * * * *** ** - R! WA MENU ARA w ... PS NV44 V.VN ! We me RESUME : with the ability to control merchant Placement. wakture better platform placement.SAIC mysteriously remere its formal accusation. We feel vindicated." stated a spokesperson on bebalf of Alibaba Group For some time Taoban Marketplace has dealt with a revances hinging on the alleged presence of construir goods. This spat berween a Chinese government agency and a Chinese based corporation was distinctive. Xinhua News Agency described this event as the most Teste confrontation stucentic government and an enterprise in the era of the Internet conomy Clincselystanders lypothesized that this kind of convernment belor cotid forecast further harassment for Alihan. The source of heckling is postulated to arise from China's duill Cowon intellectual properly prolection in its eller to retuul Le couping up complion and reducing rence on cheap laboreports, and thicker spending pers! While this was not the first instance of discard herecer a weight carpormtion and the Chinese greumers, Ali's defenshe positioning is unique. Alibula drives Chinese e commerce su significanty that any major persecution would lead to a setback to the Chinese economy Alilla maintain de political collections in the Chinese government because government agencies have a resta interest in the fir's NYSEste listina Exposure to International Competition Il Comic WeBay un Aldo Alibaba's lunes and global else reign supem. While iwe, and ethngs intimtaring for U.S. Arints this does not mean ther the company will easily penctrite US...commerce territories. Alihina's brand recognition within the United States is relatively low in comparison to lay and Amazon. Similar. US.e commerce and Internet companies li il extremely difficult to comfortably positiones in Chinese mets It is likdy that the competing firms will dominate their respective domains. The competitive arena for Alihoha Croap and U.S. hrands, such as cRag and Amazon, is depected to take place outside their homeland. Coreign dess loping markets like Africa and Suut America will probably become the large. Lippal regions where these competes will contient cach other Until an Ero on the US. NYSC. Nabals Group had exclusively centralized ils costations within China. The Chinese goverment acts as a supportive proponent of domestie coney that has potential to grow into a global player in the tech industry. The Chinese goernment has put certain policies in place to promote local finns, protecting them from foreian comperition. Recent Alibaba acquired Sina Weibo, 2.ocal platform lise Twitter, as a move into Chinese social networking. Alibaba was able to move into the social media business because global leadas such as Fa:boo weee noluitted in China. Alibaba is elfectively in all chantious landicap with the Ahsence of outside competition. A pamilel to this proceste clition of the social media marker lies in online viden content as weil. For instance, YouTube is based in China, which might allow Albul to eller lite makes at its own leisure." The most important in cultion provided to Alibaba Group.ay. lies in the. While US. lns are bolestived from entering the Chinese commerce market. The Chinese cernment makes it difficult on purpose. cHays operations were overshadowed by the growing success of Alibaba's Taobao Marketplace. Amazon is still persistently engaged in efforts to penetrate the Chinese Maket 11e company has not cal much detrimental citention, but it is top chesized that this is due to its lack of ieces. 6 C251 Looking Ahead Stemnining from ambitious entrepreneurial dreams out of his modest Honezioa apartment, Jack Mas Alibaba was born. Through the evolution of its core businesses and bustling expansion into tow.complementary els via external aquisition. Alibaba Group commands a vast een system otsinesses in the appraisal of Alibaba's performance. we see a company that andere ponentially within 15 years dominating the Chinese market and launching the biggest ITO in world history. Cimenti, the company is facing a writy of pressures and threars. In the domestic domain.campetition is mounting tost. Opant verring a at . . outside China, Alibaba has increased its exposure to foreign competitors. Undoubtedly, the company's prosperous growth has been assisted by China's Restrictioxcipi policies lilla's presence in the US stock image and adherence to SEC ads inevitably lerves the company more transparent and winterble as compared sa domestic Chinese companies as well as foreign comparition. Despite the past success of Alibaba, the future of his Chinese e comecegint ensis unpredictable. While Alibula is equipped with many resources to pursue growth and success increasing competition in the domestic and internationalkets will continue to make the compan's growth more difficult. Time will tell with Alibaba will be able to achieve succes in the unique markers of the wodd. Iwbre, a close look al global comuneve in. UVULD and playeusivulved indicated to success will depend upon redus aux goodles