Case Study: Amazon Amazon represents a compelling case study for digital careers and AI application. It employs over 1.5 million people globally and integrates AI at nearly every level of its operation. Logistics and Warehousing: Amazon uses AI-driven robots (like Kiva) to optimise warehouse workflows. While this has reduced labour costs and increased efficiency, it has also led to criticism over working conditions and job displacement. Recruitment and HR: Amazon experimented with AI-powered hiring tools that were later scrapped due to gender bias highlighting the risks of untested algorithms in human decisions. Voice and Customer AI: Alexa demonstrates how AI reshapes user experience. It also opens career opportunities in data science, linguistics, UX design, and AI ethics. AWS: Amazon's cloud platform not only provides infrastructure for other firms but also drives internal AI tools. Careers in cloud computing, machine learning, and DevOps have boomed as a result. evaluate each, rewrite