Case study: Amgen: Launching Repatha 1. What is an individual's assessment of Repatha as a
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Case study: "Amgen: Launching Repatha"
1. What is an individual's assessment of Repatha as a molecule?
2. What are the positives and the challenges?
3. What is the market forecast for Repatha?
4. What target market strategy should Amgen choose in launching Repatha
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Authors: Alfred A. Marcus, Timothy J. Hargrave
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