Question: Case Study: Amman Co. Amy and Manfred are two students who are setting up their own business - a paternity identification clinic. The two students

Case Study: Amman Co.

Amy and Manfred are two students who are setting up their own business - a paternity identification clinic. The two students have an understanding of the technology involved in its development as they have studied Biotechnology to a Masters standard. However they wish to secure funds for the first stage of their service development as it requires obtaining licenses to proprietary practices. One of their key concerns is ensuring that likely funders will take them seriously.

Questions:

What resources do you think they will need?
How should they promote their business?
How would you act if you were Amy or Manfred? How would you build this business?

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