Question: Case Study Analysis 6 - 2 4 . Why would Amazon accept responsibility for the shipping problems of its vendors, UPS and FedEx? How would

Case Study Analysis
6-24. Why would Amazon accept responsibility for the shipping problems of its vendors, UPS
and FedEx? How would you feel about the company's response if you were among the
customers who did not receive two-day shipping as promised?
6-25. List the pros and cons of Amazon's customer relationship management system from the
company and customer perspectives.
6-26. How has Amazon compensated for its lack of brick-and-mortar stores?
6-27. Go to the
Amazon.com site and search for The Lean Startup by Eric Ries.
a. What formats are available?
b. What other categories of information are provided, and how might they boost
sales for the company?
c. What ordering options are offered? Are any more convenient than others? Why?
Case Study Analysis 6-24. Why would Amazon accept responsibility for the

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