CASE STUDY ANALYSIS Janet Silvera has always been business minded. The only child of a father who worked as a civil servant and a mother who operated her own restaurant, Janet developed a love for entrepreneurship. In school, she studied food and nutrition and developed a love for baking. For the next several years she baked several times for special occasions and distributed to friends and relatives who were highly impressed with the quality of the baked goods. Based on the feedback she received Janet formed a small bakery just two years after graduating from high school. Full of enthusiasm and high hopes, Janet approached the venture with a great deal of zeal but soon found the going tough due to intense competition and high overheads. The business did not survive. Janet continued her education at a university in Mandeville. While there she recalled the experiences growing up where her grandmother used her own resources to prepare a special blend of hair care products with a formulation consisting of honey and aloe vera. Another business idea was born. Janet made several trips to her grandmother and encouraged her to document her formulations. After working with her grandmother on producing and sampling several varieties she determined that positive responses from potential customers were strong enough to make this a viable venture. Several years later operating under the brand of Honey Aloe, Janet was firmly established in the Jamaican market as a producer of premium hair care products. She was further delighted when her success as a young entrepreneur led to her receiving a government grant of two million dollars for the purpose of acquiring equipment and machinery to facilitate mass production and packaging of the products. Janet became interested in possible concessions she could obtain if she supplied the Eastern Caribbean market from which she had received interesting enquiries about the product. She was interested in the potential increase in revenues but somewhat daunted about the potential risks and large expenditure required. She was approached by an organisation that operated in the eastern Caribbean about a possible partnership and she pondered whether the benefits of such an arrangement would outweigh the costs. Required: A. Briefly describe any FOUR (4) factors that may influence Janet's choice of entry mode to a foreign market. (8 marks) B. Discuss the TWO (2) most appropriate modes of entry that you would recommend to Janet and why. (8 marks) c. Outline FOUR (4) risks associated with the mode of entry to be adopted by Janet. (4 marks) (Total 20 marks)