CASE STUDY ANALYSIS :

TO CHANGE OR NOT TO CHANGE: THE BLUE&GREEN DESIGN TECHNOLOGY COMPANYCASE QUESTION:

Analyze the reasons for resistance, among employees at Blue&Green Design Technology Company, towards Neyla Bulut's proposed changes. Use change management & other relevant behavioral concepts for critical analysis. Following your analysis, recommend a detailed change management plan. This plan should not only address the identified reasons for resistance but also outline strategies for effective communication, training, and resource allocation. Your proposal should aim to enhance customer satisfaction and employee engagement, ensuring the company remains competitive. It is important to consider the organization's limitations in financial and human resources while crafting your plan.

Word count: $1800-2000$ Words including the references.

Scholarly Reference requirement: THREE recent and relevant scholarly journal articles should be used to

support analysis and recommendations.

Case Report Structure:

$1.$ Introduction & Problem Statement: Brief overview of case with clear presentation of key issues arising from case analysis.

$2.$ Case Analysis: Theory$-$driven analysis of case identifying reasons for the key issues

$3.$ Recommendations: Detailed description of appropriate practical solution

$4.$ References: List all the scholarly references used in the report.