Case Study: Analyzing Competitive Forces in the Smartphone Industry

The smartphone industry is highly dynamic and competitive, with constant technological

advancements, shifting consumer preferences, and fierce rivalry among key players. Michael

Porter's Five Forces model provides a valuable framework for understanding the competitive

landscape within this industry.

Imagine you are a business consultant hired to analyze the competitive forces in the smartphone

industry. Your client is a new entrant planning to introduce an innovative smartphone to the

market. They seek strategic insights into the industry dynamics to make informed decisions and

gain a competitive edge.

$3\mathrm{.}1$ Evaluate the barriers to entry in the smartphone industry and provide recommendations

on how your client, as a new entrant, can overcome these barriers and establish a foothold in

the market.

$(15)$

$3\mathrm{.}2$ Investigate potential substitute products or technologies that could pose a threat to

the traditional smartphone market and advise your client on how to adapt to emerging trends.

$(15)$