Case Study Answer (The Matrix) Analyze the information (the internal and external factors) collected and discussed in the mini-case study of The Dunkin' Brands Group below. Based on your analysis and understanding of SOWT Matrix (Tows) what are the two (SO) and two (WT) strategies that you recommend for the company in order to improve and/or maintain their strategic position and competitive advantages,_(5 Points) M 02 Dunkin' Brands Group Inc. - 2015 headquartered in Canton, Massachusetts, Dunkin' Brands (Dunkin) sells hot and cold coffee and baked goods, as well as hard-serve ice cream, Dunkin' is one of the world's largest franchisors of quick-service restaurants. Some of the important strategic factors was concluded from internal and external audits are discussed. Dunkin' Brands has a Nutrition Advisory Board to develop and reformulate products to meet the changing needs of the customers. The main competitors of Dunkin' are Starbucks, Tim Hortons and Krispy Kreme. Gluten free allergies are becoming more prominent in the US. This also affects different ethnic and racial around the world. It is interesting to know that Tim Hortons has a gluten-free coconut macaroon. About 20 million Americans have celiac (gluten intolerance) disease and 30-50% of the population have gluten sensitivity and lactose intolerant. In fact, lactose intolerant products are a major worldwide need. Two-thirds of the world's adult population have trouble digesting milk. However, Dunkin' Donuts does not have an option for the growing number of people with gluten intolerance/sensitivity. Document format (Word Doc, Pdf or Image). ro