Question: Case study: Apple: The Best Supply Chains in the World? Case Discussion Questions According to Interbrand's analysis, Apple's brand is valued at more than $180

Case study: Apple: The Best Supply Chains in the World?

Case Discussion Questions

According to Interbrand's analysis, Apple's brand is valued at more than $180 billion, while Google in second place is valued at $133 billion and Coca-Cola in third is at $73 billion (2016). Do you agree that Apple should be so far ahead of its nearest brand competition? What about Samsung (Samsung is valued at $52 billion)? The answer should be lengthy, thorough, and with solid arguments.

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