Question: Case study Article name --> Original Article, A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits Received (in
Case study Article name --> Original Article, A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits Received (in revised form): 21s November 2011.
Answers to the following questions should be extracted from the article named above.
1. why do consumers purchase counterfeit ?
2. How do counterfeits affect luxury products?
3. why does the purchase of luxury goods generally require more planning than a counterfeit?
4. Are consumers who purchase luxury goods the same as those who purchase counterfeit? justify your answer
5. What should luxury goods manufacturers do to prevent the growth of counterfeits?
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
