Case Study Assignment 2

Case Study Assigned: Starbucks Corporation

Overview

This is your second case study assignment out of four. For this assignment, you will need to access the full-length case study you have been assigned at the top of this page within your Case Studies eText. You are required to read and analyze this case study.

Your analysis must:

• List in bullet format:
  • Resources
  • Capabilities
  • Core Competencies
• Discuss and describe the business strategy currently being used by the company (minimum of 1 page)
• Provide a total of four findings of fact; 1 from the following four functional areas of business:
  • Management
  • Marketing
  • Finance or Accounting
  • Business Ethics
• Provide a full justification and recommendation for each finding of fact (minimum of 1 page each)