Question: CASE STUDY (B) (5 marks) RND Company develops a model for forecasting weekly air passenger traffic on major domestic routes for one of Australia's leading
CASE STUDY (B) (5 marks) RND Company develops a model for forecasting weekly air passenger traffic on major domestic routes for one of Australia's leading airlines. The company required forecasts of passenger numbers for each major domestic route and for each class of passenger (economy class, business class and first class). The company provided weekly traffic data from the previous six years. Air passenger numbers are affected by school holidays, major sporting events, advertising campaigns, competition behavior, etc. School holidays often do not coincide in different Australian cities, and sporting events sometimes move from one city to another. During the period of the historical data, there was a major pilots' strike during which there was no traffic for several months. A new cut-price airline also launched and folded. Towards the end of the historical data, the airline had trialled a redistribution of some economy class seats to business class, and some business class seats to first class. After several months, however, the seat classifications reverted to the original distribution. 2.What type of forecasting approach is more suitable in this case ? Justify your answer based on the approach
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