Case Study B - Digital strategy review

After implementing the digital strategy, Company X has instructed the review team to formulate a review plan for the following information:

• After further feedback from website users, the performance of the search engine optimisation (SEO) has improved by 35% since specific website navigation tools have been improved.
• The company still want to improve in the following areas:
• optimise their website for mobile use
• improve website navigation
• produce high-quality content
• The company has recognised that there is still a compliance issue with the following organisational policies and procedure guidelines and the review plan will need to incorporate specific actions.
• using the website only for lawful purposes
• zero breaches of local, national, or international law or regulation
• not creating content that is unlawful or fraudulent
• no transmitting of any unsolicited or unauthorised email advertising or spam
• never (knowingly) transmit data or material that adversely affects the operation of any computer hardware or software.

Refer to Case Study B - Digital strategy review

Referring to the Case Study, and using the template below, show a review plan that details the following information:

• The established review criteria
• Further review strategies
• Information to be collected.

Review plan
Established review criteria
Further review strategies
Information to be collected