Case Study: Barista $($Pty$)$ Ltd is a coffee supplier based in Centurion, South Africa. The company is known for sourcing coffee beans from various regions, roasting them in$-$house, and supplying its products to local cafes, restaurants, and retail outlets. Barista $($Pty$)$ Ltd also sells the coffee beans to meet different customer requirements. In addition, arista $($Pty$)$ Ltd also owns and operates $15$ coffee shops in three different provinces across South Africa, with five in Gauteng, five in KwaZulu$-$Natal, and five in Western Cape. The company imports raw coffee beans directly from selected farmers in Africa and South America, ensuring that they are of high quality and ethically sourced. The coffee beans are then roasted, blended, and packaged in one$-$kilogram bags. The only raw material used in the coffee blends is the raw coffee beans. Barista produces a wide variety of $80$ roasted coffee beans and coffee blends sold to specialist coffee shops in South Africa. Customers can choose from different blends of coffee, each with its unique taste and aroma. Barista $($Pty$)$ Ltd is also planning to venture into the production of a chicory coffee business to cater for such market sector. Despite the company's success, it experiences some challenges that include: $-$ Complex supply chain: Managing the procurement of coffee beans from multiple suppliers worldwide is challenging. The company has to deal with different currencies, shipping costs, and customs regulations that affect the procurement process. This leads to complications in tracking and maintaining inventory levels, which can lead to stockouts or overproduction. $-$ Inefficient production: The roasting process is manual and lacks synchronisation with inventory levels. This means that the company may roast more coffee beans than necessary, leading to waste and increased costs. On the other hand, when the company underestimates demand, it may run out of coffee beans, which can lead to lost sales. $-$ Limited visibility: Lack of real$-$time data makes it difficult to make informed decisions regarding production schedules, stock levels, and order fulfilment. The company has to rely on historical data to make decisions, which may not reflect the current market conditions. This can lead to missed opportunities or overproduction of coffee beans. Despite these challenges, Barista $($Pty$)$ Ltd continues to be a prominent player in the coffee industry in South Africa, providing high$-$quality coffee beans and blends to customers across the country.

Based on the above case study: Discuss the customer service level strategy that Barista $($Pty$)$ Ltd should follow to ensure that consumers receive the right products, at the right time and at the right place. Include references from $2017$ to $2023$

$5$ marks for theory, $8$ marks for application