Case Study: "Bart is a senior manager at Drive Away a car sales business in Durban. He is required to provide a detailed report to his CEO and founder of the company who is no longer involved in the day to day running of the business and currently lives in London. The report is based on the research Bart has conducted over the past year regarding the effects of COVID-19 on the business. Drive Away has a staff complement of 30 employees, which consists of the CEO/owner; Bart, the senior/general manager; 4 other managers, admin, finance, HR and sales; 10 sales reps; 5 administrators; 5 financial administrators; 1 Personal assistant and 3 general workers. The primary function of the business is the sale of motor vehicles, brand new or used as well as providing a financial service (assisting prospective clients in obtaining vehicle finance and insurance)."

1.1 Provide a title for this report. (3)

1.2 Assess the primary objective of Barts Study. (3)

1.3 Inform Bart of the Research Process and elaborate on the steps he needs to adhere to. (14)

1.4 Identify the type of report Bart will need to prepare. (2)

1.5 Explain why this would be the most suitable and appropriate report type. (5)

1.6 Given the size of the population, identify the research philosophy that Barts study should adopt. (2) 1.7 Justify why the research philosophy you have identified would be the most appropriate research philosophy. (5) 1.8 Explain who will constitute Barts target population and justify your selection. (5) 1.9 State the sampling strategy Bart should employ. (2) 1.10 Substantiate why this is the most viable sampling strategy. . (5) 1.11 Evaluate the different data collection methods. (9) 1.12 Explain which data collection method would be the most fitted choice for Barts study and justify the reasoning behind your selection